
Launch, drop & collab · Orgain
A new lactose-free shake, only at one retailer
95 days live and still running · 2 variants
Meet Orgain's new A2 Protein Shake - lactose-free, easier to digest, and only available at Costco.
How to adapt it
Launch with the key difference and a retailer exclusive.
Why it works
Exclusivity sends buyers to one place.
Desire · Pain · Objections · Who it’s for · Offer
Offer
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