Us vs them · Lama Wellness
Women over 40 need creatine more than collagen
59 days live and still running
While collagen was being mass marketed to women to reverse aging, creatine was being clinically studied on women over 40.
How to adapt it
Contrast a category women already buy (collagen) with the "under-marketed" one.
Why it works
Picks a fight with collagen, the product she probably already owns, which forces a comparison.
- Hook type
- Comparison
- Awareness
- Solution-aware
- Format
- Brand video
- Funnel stage
- TOFU
- Products
- creatine
- Brand style
- Direct response
- First seen
- 2026-08-25
- Last checked
- 2026-10-23
Desire · Pain · Objections · Who it’s for · Offer
- Desire
- Strength & muscle · Keep muscle as you age
While collagen was being mass marketed to women to reverse aging, creatine was being clinically studied on women over 40.
- Pain
- No pain named
- Objections answered
- "Tried it before" / skepticism
- Confidence
- high
Who it’s for
- Persona
- Perimenopausal / menopausal woman
While collagen was being mass marketed to women to reverse aging, creatine was being clinically studied on women over 40.
- Why tagged
- copy names the persona (callout quoted in evidence)
- Persona facets
- midlife · female
Offer
- Offer
- Soft offer (perk or reason to buy now)
- Money-back guarantee
Love it, or your money back.
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires
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