
Audience call-out · Hiya Health
Ask a teen what they ate today and you'll get a shrug
63 days live and still running
Ask any parent of a teenager what they ate today, and you’ll probably get a shrug.
How to adapt it
Open with a parent's everyday frustration and list the teen's real diet.
Why it works
The shrug is instantly recognisable to parents of teens.
Desire · Pain · Objections · Who it’s for · Offer
Offer
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