Us vs them · Gorilla Mind
Most brands formulate for margins; we formulate for results
139 days live and still running · 6 variants
🦍 Most brands formulate for profit margins, we formulate for results.
How to adapt it
Call out under-dosing and proprietary blends, and let the founder say it on a podcast.
Why it works
A founder's conviction on camera makes the transparency promise personal.
- Hook type
- Comparison
- Awareness
- Solution-aware
- Format
- Founder/expert video
- Funnel stage
- MOFU
- Products
- pre-workout
- Brand style
- Hype / lifestyle
- First seen
- 2026-06-04
- Last checked
- 2026-10-19
Desire · Pain · Objections · Who it’s for · Offer
- Pain
- No pain named
- Objections answered
- Is it safe / what is in it?
Most brands formulate for margins; we formulate for results
(from the creative) - "Tried it before" / skepticism
Most brands formulate for margins; we formulate for results
(from the creative)
- Confidence
- high
Who it’s for
- Persona
- Gym regular chasing gains · also Sceptical switcher (burned by supplements)
- Why tagged
- inferred from product: pre-workout
- Persona facets
- young adult · male skew
Offer
- Offer
- No offer
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires
Open in the library → Source: Meta Ad Library ↗
