
Problem → solution · FTP Endurance Fuel
If you're training properly, water isn't enough
197 days live and still running
If you’re training properly, water isn’t enough.
How to adapt it
Tell serious athletes water is not enough, then list carbs, electrolytes and recovery in one mix.
Why it works
Challenging the "water is fine" habit creates a need.
Desire · Pain · Objections · Who it’s for · Offer
Offer
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires