
Launch, drop & collab · Celsius
4 new flavours, same energy
49 days live and still running · 2 variants
Start your day with CELSIUS
How to adapt it
Announce a flavour range expansion with a short "new vs same" line.
Why it works
"Same energy" reassures loyal buyers while the flavours create news.
Desire · Pain · Objections · Who it’s for · Offer
Offer
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