Us vs them · Bonafide
Most sleep products knock you out, then leave you groggy
64 days live and still running · 15 variants
Most sleep products knock you out, then leave you groggy, foggy… This is different.
How to adapt it
Name the side effect of the usual option, then position your product for one specific cause (hormones).
Why it works
A well-known face plus a precise cause (hormone-related sleep changes) makes it feel made for her.
- Hook type
- Comparison
- Awareness
- Solution-aware
- Format
- UGC video
- Funnel stage
- TOFU
- Products
- sleep, women's health
- Brand style
- Direct response
- First seen
- 2026-08-18
- Last checked
- 2026-10-19
Desire · Pain · Objections · Who it’s for · Offer
- Desire
- Better sleep · Wake up refreshed
This B is prioritizing good sleep.
- Pain
- No pain named
- Objections answered
- Side effects
Most sleep products knock you out, then leave you groggy
(from the creative)
- Confidence
- high
Who it’s for
- Persona
- Wired, tired, poor sleeper · also Sceptical switcher (burned by supplements)
Most sleep products knock you out, then leave you groggy, foggy… This is different.
- Why tagged
- copy describes the persona's situation (quoted in evidence)
- Persona facets
- adult · female skew
Offer
- Offer
- Hard offer (price or what you get changes)
- % off
Use code BETHENNY for 20% off your first month’s subscription.
- Subscribe & save
Use code BETHENNY for 20% off your first month’s subscription.
- Discount / creator code
Use code BETHENNY for 20% off your first month’s subscription.
- First-order offer
Use code BETHENNY for 20% off your first month’s subscription.
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires
Open in the library → Source: Meta Ad Library ↗
