Problem → solution · Bioma
Poop every day again
164 days live and still running · 5 variants
💩 35% OFF — The “Finally, a Normal Poop!” Sale 💩 If it takes forever to poop…
How to adapt it
Say the embarrassing problem plainly, with a bit of humour, and push back on the usual advice (more fiber).
Why it works
Blunt, funny language about a taboo stops the scroll and feels honest.
- Hook type
- Problem call-out
- Awareness
- Problem-aware
- Format
- Brand video
- Funnel stage
- TOFU
- Products
- probiotic, digestive
- Brand style
- Direct response
- First seen
- 2026-05-10
- Last checked
- 2026-10-19
Desire · Pain · Objections · Who it’s for · Offer
- Pain
- Constipation / irregularity
Poop every day again
(from the creative) - Objections answered
- "Tried it before" / skepticism
Poop every day again
(from the creative)
- Confidence
- high
Who it’s for
- Persona
- Bloated gut sufferer
Sale 💩 If it takes forever to poop…
- Why tagged
- copy describes the persona's situation (quoted in evidence)
- Persona facets
- adult · female skew
Offer
- Offer
- Hard offer (price or what you get changes)
- % off
💩 35% OFF — The “Finally, a Normal Poop!” Sale 💩
- Sale event
💩 35% OFF — The “Finally, a Normal Poop!” Sale 💩
- Time-limited / deadline
Limited-time offer.
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires
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