
Problem → solution · 32Gi
Why train that hard only to run out of fuel when it matters most?
183 days live and still running · 3 variants
Why work that hard, only to run out of fuel when it matters most?
How to adapt it
Open with the moment the buyer bonks, then list the 3 parts of your bar that prevent it.
Why it works
The bonk is a vivid fear every endurance athlete has felt.
Desire · Pain · Objections · Who it’s for · Offer
Offer
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