Us vs them · Seed
Not all [category] are created equal
43 days live and still running · 62 variants
Not all probiotics are created equal. · Science in every capsule
How to adapt it
Say the category is uneven and back your side with one number and a visual mechanism.
Why it works
A category us-vs-them backed by a number (24 strains). The capsule-burst visual shows the mechanism. 47 variants.
- Hook type
- Comparison
- Awareness
- Solution-aware
- Format
- Brand video, Us vs them
- Funnel stage
- MOFU
- Products
- probiotic
- Brand style
- Premium & clean
- First seen
- 2026-09-08
- Last checked
- 2026-10-19
Desire · Pain · Objections · Who it’s for · Offer
- Desire
- Gut & digestion
Seed's DS-01® Daily Synbiotic is formulated with 24 scientifically studied strains to deliver benefits in and beyond the gut.
- Pain
- No pain named
- Objections answered
- "Tried it before" / skepticism
Not all [category] are created equal
(from the creative)
- Confidence
- medium
Who it’s for
- Persona
- Sceptical switcher (burned by supplements) · also Bloated gut sufferer
Not all probiotics are created equal. ·
- Why tagged
- copy describes the persona's situation (quoted in evidence)
- Persona facets
- adult · neutral
Offer
- Offer
- No offer
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires
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