Results & timeline · Physician's Choice
I watched the pudding test
97 days live and still running · 120 variants
I Watched the Pudding Test. I've Taken Digestive Enzymes With Every Meal Since.
How to adapt it
Use a visual demo that shows how the product works.
Why it works
A demo people can see beats a claim they have to trust.
- Hook type
- Testimonial or first person
- Awareness
- Product-aware
- Format
- UGC video
- Funnel stage
- MOFU
- Products
- digestive
- Brand style
- Direct response
- First seen
- 2026-07-16
- Last checked
- 2026-10-19
Desire · Pain · Objections · Who it’s for · Offer
- Desire
- Gut & digestion · Flat, comfortable stomach
I used to think bloating was just something you dealt with.
- Pain
- Bloating / gut discomfort
I used to think bloating was just something you dealt with.
- Objections answered
- "Tried it before" / skepticism
I watched the pudding test
(from the creative)
- Confidence
- high
Who it’s for
- Persona
- Bloated gut sufferer · also Sceptical switcher (burned by supplements)
I used to think bloating was just something you dealt with.
- Why tagged
- copy describes the persona's situation (quoted in evidence)
- Persona facets
- adult · female skew
Offer
- Offer
- No offer
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires
Open in the library → Source: Meta Ad Library ↗