Convenience & routine · Myprotein
Upgrade a ritual they already have (iced coffee)
69 days live and still running · 2 variants
Tu café con hielo, mejorado. · "Café real, macros reales"
How to adapt it
Attach your product to a daily habit the audience already does and call it an upgrade.
Why it works
An ASMR pour plus a habit swap: protein that slots into a ritual the viewer already has.
- Hook type
- Bold claim
- Awareness
- Solution-aware
- Format
- Brand video
- Funnel stage
- TOFU
- Products
- protein, coffee
- Brand style
- Direct response
- First seen
- 2026-08-13
- Last checked
- 2026-10-19
Desire · Pain · Objections · Who it’s for · Offer
- Desire
- Enjoyment · A ritual to look forward to
Tu café con hielo, mejorado.
- Pain
- No pain named
- Objections answered
- Taste & mixability
Cada porción aporta 20 g de proteína de una mezcla de concentrado de suero y caseína, junto con café auténtico para un sabor real y un toque de cafeína natural.
- Confidence
- high
Who it’s for
- Persona
- Healthy-treat seeker (sweet tooth, no guilt)
Tu café con hielo, mejorado. ·
- Why tagged
- copy describes the persona's situation (quoted in evidence)
- Persona facets
- young adult · neutral
Offer
- Offer
- No offer
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires
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