
Us vs them · MUD\WTR
Not all energy is equal: no jitters, crash or 3 pm collapse
37 days live and still running · 9 variants
Not all energy is equal.
How to adapt it
Contrast your energy with coffee's downsides and back it with user count.
Why it works
Naming the 3 pm crash speaks to a feeling every coffee drinker knows.
Desire · Pain · Objections · Who it’s for · Offer
Offer
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