Taste & indulgence · GHOST
One number + one flavour, nothing else
406 days live and still running · 44 variants
25G PROTEIN
How to adapt it
Strip a static to one hero stat and the pack on a flavour-coloured background; recolour per flavour.
Why it works
Three words plus the tub on a flavor-colored background. It reads in about half a second in the feed, and swapping the background color is enough to make a new variant for each flavor.
- Hook type
- Number or stat
- Awareness
- Product-aware
- Format
- Static
- Funnel stage
- MOFU
- Products
- protein
- Brand style
- Hype / lifestyle
- First seen
- 2025-09-10
- Last checked
- 2026-10-19
Desire · Pain · Objections · Who it’s for · Offer
- Desire
- Enjoyment
GHOST® WHEY protein combines a premium, fully disclosed whey protein blend, a few digestive enzymes, and epic flavor!
- Pain
- No pain named
- Objections answered
- Taste & mixability
Versatile and Delicious.
- Is it safe / what is in it?
One number + one flavour, nothing else
(from the creative) - Side effects
One number + one flavour, nothing else
(from the creative)
- Confidence
- medium
Who it’s for
- Persona
- Healthy-treat seeker (sweet tooth, no guilt)
- Why tagged
- inferred from product: protein
- Persona facets
- young adult · neutral
Offer
- Offer
- No offer
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires
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